Emilia Oliverio reveals the secrets of a bridal bouquet

Emilia Oliverio reveals the secrets of a bridal bouquet


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The wedding season is an opportunity for us to return to an essential decorative detail of this ceremony: the bridal bouquet. Emilia Oliverio, FLORAJET expert and artistic director, gives us her advice.

Tell us about your background.

I have been heavily involved in the floral world for almost 25 years. I have in my pocket the title of Meilleur Ouvrier de France in 2000, Flor international designer 1992, finalist 3rd French Cup 1999 and World Cup finalist with a 1st prize for the general public. For me, technique is the key to the job because it allows total control of all styles, all achievements and all transformations! I attach great importance to research and the development of creativity. My meeting with Philippe Lefrancq, CEO of Florajet, awakened in me the desire to transmit in my turn the fundamentals of floral design. Also, when he offered to take over the management of the AI2F school (L'Académie Internationale de Formations Fleuristes) with the mission of supporting florists in the Florajet network as well as young talents in perfecting their know-how , to invite designer florists from around the world for exceptional conferences… I enthusiastically took on this role of coach and trainer!

Why is the bride's bouquet so important?

It is the final touch of the toilet, it accessorizes with freshness, delicacy and refinement the bride and brings this flowery note carrying emotion.

What is rule number 1 for choosing it?

The choice of the bouquet is made after that of the dress, it must be in harmony with the latter but also with the morphology of the bride. For bridal bouquets, there are three very distinct styles: The romantic round: the flowers are worked in abundance, of a single variety or several, it is still very fashionable even if its appearance is a little "vintage". Despite everything, it adapts very easily to many toilets, particularly to "princess" shaped dresses and all body shapes. The semi-long "drop" is compact, it represents an interesting work of different falling plants which are articulated by wire to obtain a perfect drop shape. This very traditional bouquet can become contemporary when accessories are added to it or when it is given asymmetrical lines. It will be easily associated with generally flowing dresses and recommended for people of medium size. The generous and flowing "fall" bouquet for slender brides. These three main forms guide the florist who will adapt them to the times, because the manufacturing techniques have evolved, the accessory is omnipresent: from the pearl to the ribbon through the brass wire and the transformations of all kinds, enough to let the imagination wander! For a dress with flowing, wispy and lace fabrics, it is advisable to make an airy, light bouquet whose shape will be inspired by these three main styles. This bouquet is contemporary, we play on transparency which highlights the flowers of a single variety: precious flowers like arums, phalaenopsis orchids will be best suited.

Are there trends in the bridal bouquet?

The floral trends for the wedding are linked to the creation of the models of the dresses. Each year the great couturiers give the tones and the florists adapt both in form and in plants.

What are the most used flowers?

The orchid (Phalaenopsis or Vanda) and roses are the most popular flowers of the moment.

Can you create your own bouquet?

Why not ! If you want to give a very rural and natural style to the whole ceremony, it is not difficult to combine twenty roses or peonies to make your bridal bouquet. But for me, this day is unique and nothing beats a bouquet made by a professional who will make a creation adapted to his client.